YoungLA: A Year in Review and Setting the Stage for 2024's Fashion Revolution - San Francisco Post (2024)

Making waves in the athletic fashion industry, YoungLA transcends the average brand with expertise and trendsetting style. Under the visionary leadership of brothers Dashmeet and Gurmer Chopra, YoungLA celebrates the milestones of a fruitful year and an inspiring journey that has propelled it past the $100 million sales mark and eagerly anticipates an even more exhilarating 2024.

Established in 2014 in Chatsworth, CA, YoungLA originated as a fitness brand and swiftly evolved into a lifestyle clothing phenomenon. The driving force behind its inception was the Chopra brothers’ steadfast commitment to providing high-quality apparel at accessible prices. The luminary brothers’ philosophy weaves through every seam of their creations, and their dedication to affordability and comfort has become the cornerstone of YoungLA’s monumental success.

Drew Senior, the adept PR and Marketing professional collaborating closely with YoungLA since 2018, shares profound insights into the brand’s extraordinary journey in 2023 and provides an enticing glimpse into the venturesome projects lined up for 2024. With over $100 million in sales over the past year, YoungLA has cemented its market niche while garnering a passionate global following.

The upcoming year, 2024, promises to be a defining chapter for YoungLA, featuring marquee events such as the Arnold Classic in Columbus, Ohio—a flagship bodybuilding show. The brand is poised to host another edition of the highly anticipated YoungLA Block Party, creating unique avenues for fans to connect with the brand and each other. Adding an international flavor, a team trip to the UK for the Arnold Classic UK reflects YoungLA’s commitment to expanding its footprint globally.

A pivotal objective for 2024 is global expansion, building upon the success and popularity YoungLA has garnered domestically. The brand will unveil multiple clothing drops each month, presenting fresh and trailblazing designs to keep its audience engaged and excited. YoungLA’s triumph lies in its dedication to fostering a family-like culture and inclusivity. The brand’s diverse and robust community comprises over 150 employees and hundreds of athletes worldwide.

YoungLA’s distinctive approach to monthly clothing drops, offering diverse styles, has set it apart in the industry. The relentless work ethic of its owners, Gurmer and Dashmeet, coupled with a commitment to continuous improvement, contributes significantly to the brand’s ongoing success. Acknowledging the challenges of establishing itself among industry giants, YoungLA has focused on delivering unique and trendsetting designs and an unmatched commitment to customer satisfaction. That strategic approach has propelled YoungLA to the forefront of fashion.

Looking forward, YoungLA envisions a bright future that includes becoming a household name, expanding its women’s brand, YoungLAForHer, and maintaining its dedication to community contributions. The brand’s aspirations extend beyond the fashion world, prioritizing a commitment to giving back and positively impacting the lives of its supporters.

YoungLA’s journey is a testament to its resilience, creativity, and commendable devotion to its founding principles. As the brand looks toward 2024, it stands on the brink of a fashion revolution. YoungLA’s 2024 ascent is poised to captivate audiences with its innovative designs and continue making fashion accessible to all.

Published By: Aize Perez

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San Francisco Post Staff