Old Money Style is having a major moment. There’s an unspoken elegance about this aesthetic—think classic silhouettes, muted tones, and items that exude sophistication without being flashy. It’s the epitome of understated luxury, and its resurgence in fashion has everyone rethinking the mantra “less is more.”
But how do you define Old Money Style? Why is it trending, and how can you weave elements of this aesthetic into your wardrobe? Stay with us, and we’ll walk you through the essentials of this timeless trend so you can channel your inner Grace Kelly or Ralph Lauren muse effortlessly!
What is Old Money Style?
Old Money Style, also known as quiet luxury, whispers where others shout. This aesthetic leans into classic, immaculate fashion choices designed to look polished yet subtle. It embodies the elegance of generational wealth, rooted in timeless quality rather than fleeting trends. Think wardrobe staples like tailored blazers, cashmere sweaters, loafers, and pearl accessories. The charm lies in the details, where craftsmanship and fit reign supreme.
This style draws inspiration from icons like Audrey Hepburn, Jackie Kennedy Onassis, and Carolyn Bessette-Kennedy. It’s the refined yet relaxed air of Polo matches, yacht clubs, Ivy League campuses, and country estates captured in a single look.
If 2023’s maximalist “rich-girl-aesthetic” had you browsing bold logos and flashy designs, Old Money Style is the antithesis—a return to quiet elegance.
Why Is Old Money Style Trending Now?
Old Money Style’s revival comes at a time when people are craving timelessness. The world of fashion moves incredibly fast, with new trends dominating every season. Quiet luxury, however, offers an antidote. It’s all about buying fewer, higher-quality items and focusing on style that lasts.
Additionally, TV shows like Succession and Gossip Girl (reboot included) have glamorized this aesthetic. Characters from these shows perfectly capture that “old money” vibe we now associate with generational wealth and exclusive worlds of tailored perfection.
Finally, there’s a growing push for sustainable fashion, and Old Money aligns perfectly with this. Instead of cycling through affordable, fast fashion, shoppers are turning to key investment pieces that stand the test of time—and look incredible year after year.
How to Master the Old Money Style
Excited to try out Old Money Style? Here are six steps to elevate your wardrobe with this elegant aesthetic:
1. Stick to a Neutral Color Palette
Old Money Style starts with the foundation of understated tones. Classic whites, navy blues, creams, and shades of beige are your go-to colors. Add a subtle pop with pastels or muted greens and burgundy for visual interest.
This palette creates a sense of calm, sophistication, and restraint—ideal for curating an Old Money wardrobe that feels cohesive and effortless.
2. Invest in Timeless Staples
Forget flashy trends. Choose high-quality, versatile basics instead. Key pieces include:
- Tailored Blazers: A well-fitted blazer in navy or black complements almost everything in your wardrobe.
- Classic Trench Coats: A beige trench is a quintessential staple of wealth and sophistication.
- Crisp White Shirts: Opt for soft, well-structured material that screams quality.
- Cashmere Sweaters: Luxe, soft cashmere is perfect for layering over collared shirts.
- Wide-Leg Trousers: Made from premium fabrics like wool or linen, they create a chic silhouette.
- Loafers or Ballet Flats: Comfortable and timeless, perfect for exuding a relaxed elegance.
Old money isn’t about quantity; it’s about quality. Make every piece count.
3. Focus on Tailoring
Fit is everything. A blazer that’s too big or trousers that pool around your ankles? That doesn’t say luxury—it says careless! Old Money Style demands precision in tailoring. A clothes item should look as though it’s made just for you.
If you love second-hand shopping or thrift-store finds, tailoring is the secret weapon that transforms pre-loved items into polished looks, with minimal waste.
4. Choose Accessories Wisely
Old Money Style is all about sophistication, which translates to quiet, elegant accessories like:
- Pearl or diamond stud earrings
- Minimalist leather bags (preferably in neutral tones)
- Statement watches with leather or understated metallic bands
- Silk scarves in classic patterns
- No-logo sunglasses in classic shapes (think wayfarers or aviators)
Avoid excessive jewelry or ostentatious logos—less is always more.
5. Focus on Fabrics and Materials
The type of fabric plays a massive role in quiet luxury. Natural, premium materials like wool, silk, linen, cashmere, tweed, and leather are non-negotiables. They drape well, age beautifully, and add depth to your outfit without shouting “look at me.”
When in doubt, think, Would this feel appropriate for a holiday in the Hamptons or a private estate in the English countryside?
6. Grooming and Details
Polish applies beyond your clothes. Characters exuding the Old Money aesthetic are always immaculately groomed:
- Buttery soft skin (hello, St. Ives moisturizer)
- Subtle makeup with neutral tones
- Hair pulled into shiny ponytails or chic low buns
Attention to grooming conveys effortlessness without trying too hard. The power of an immaculately clean pair of white sneakers or trim facial hair goes a long way, too.
Old Money Style Icons and Inspiration
Looking to infuse inspiration into your wardrobe choices? Here’s where to start:
Pinterest Boards
Craft the ultimate vision board with Old Money-inspired snapshots of summer homes, Polo matches, and images of Ralph Lauren runway looks.
Instagram Accounts
Follow pages like @oldmoneyaesthetics or @luxuryarchive for a daily dose of timeless elegance.
Movie Characters
Watch The Great Gatsby or slo-mo style scenes from Succession for a cinematic deep-dive into generational grandeur. Pause for close-ups on crisply tailored suits and creamy silk slip dresses.
Why Old Money Style Matters
Old Money Style transcends fleeting fashion trends. It champions:
- Sustainability: Consumers shifting from fast fashion to enduring luxury.
- Artistry: A nod to craftsmanship versus mass production.
- Confidence: Understated elegance conveys self-assurance that trend-chasing can’t.
Adopting Old Money Style is more than a fashion statement—it’s committing to a philosophy of timelessness and authenticity in how you present yourself.
Make It Your Own
You don’t need a trust fund or weekend yacht trips to rock Old Money Style. Whether you’re pulling inspiration from old family photos, investing in your first luxury trench coat, or visiting consignment stores for unique treasures, this aesthetic welcomes creativity and personal expression.
Want to further refine your aesthetic? Start small—an elegant blazer, pearl earrings, and a crisp white shirt are all you need to begin your foray into quiet luxury.
Remember, it’s not about pretending to have Old Money. It’s about adopting a timeless style that reflects who you are today.
